TCEB unveils new direction and new development of Thai MICE Industry at IMEX Frankfurt 2024
Thailand Conference and Exhibition Bureau (Public Group), or TCEB, unveiled a brand new path, efficiency in sustainability and potential of innovation of Thai MICE business, together with new product improvement for European market, at IMEX Frankfurt 2024.
Chiruit Isarangkun Na Ayuthaya, TCEB President, stated that TCEB has set a brand new path of Thai MICE business, pushing it to be a platform to drive Thailand to develop into a high-value added vacation spot. The main target is to cement collaboration between Thai MICE business with future industries, equivalent to meals safety, well being tech, city mobility and inventive gentle energy in order that MICE can function a platform to advance the expansion and improvement of those industries, which can strengthen Thai economic system and create new enterprise alternatives in Thailand for abroad markets.
“The brand new path of Thai MICE business is partly in response to the federal government’s imaginative and prescient ‘IGNITE Thailand’ which goals to place Thailand as a hub of 8 industries – tourism, medical and wellness, agriculture and meals, aviation, logistics, future mobility, digital economic system, and finance”.
Other than the brand new path, TCEB will replace the efficiency of Thai MICE business in sustainability. The actual focus is decarbonisation of occasions Thai MICE business has been capable of keep away from carbon emission and undertake carbon offset with measurable outcomes. TCEB may also spotlight the progress and potential of Thai MICE business in advancing innovation for nationwide improvement and collaboration with abroad markets.
Sustainability and innovation are two key pillars in TCEB’s motion plan to drive Thai MICE business in direction of extra worldwide competitiveness. To show their worth for occasions, quantifiable impacts of sustainability and concrete potential in innovation should be made and these are the areas the place TCEB has been working in collaboration with key stakeholders, in accordance with TCEB President.
To maintain abreast of the evolving wants of the European market, TCEB will function product improvement and concepts of expertise design, maximising the range of the nation’s MICE cities and potential locations. New venues, new operate area, new sights may also be on the listing.
Chiruit said that Thailand has maintained its main place as a worldwide vacation spot, therefore, a relentless improvement of infrastructure, amenities and new creativities, that are helpful for return on funding and return on expertise for occasions.
A complete of 36 Thai exhibitors attended IMEX Frankfurt 2024 at Thailand Pavilion Stand A180. They consisted of 20 inns/resorts, 11 DMCs/organisers, 2 venues, one airline, one affiliation and TCEB, a nationwide CVB. These exhibitors are from Bangkok, Phuket, Pattaya and Phang-nga (Khao Lak).